The category “Thought Leadership” places an emphasis on personalities that have inspired many imitators in companies and society, and have attached great importance to growth and employment in the spirit of "Europe 2020" in their innovative endeavours. The European Union’s ten-year economic programme, which began in 2010, is aimed at creating “intelligent, sustainable and integrative growth” that improves the coordination of the national and European economic areas.
In this category the Leonardo Advisory Board gave the award to Prof. Dr. Hans-Jörg Bullinger, President of the Fraunhofer-Gesellschaft.
“Prof. Dr. Hans-Jörg Bullinger has initiated many beacon projects that have played a part in creating a more productive and competitive economy” is the reason stated by the advisory board. Examples of this are his research activities or the introduction of new technologies for corporate learning and knowledge management – for example 3D applications or applications for mobile learning. He untiringly advocates the combination of technical novelties in the art of engineering with social developments. Günther Szogs believes that “Prof. Dr. Hans-Jörg Bullinger is someone who helps shape the future in perfect Leonardo style, as is currently shown by the Fraunhofer initiative ‘Morning City - The vision of a liveable, CO2-neutral city’."